Challenges in lead generation campaign:

Well, I’ve been doing lots of lead generation campaign for my current organization and for this organization, lead based campaign is more important than acquisition or brand awareness. The service which is being offered requires sort of consultative selling hence its better to get qualified leads which is followed by the internal telesales team. Considering that this is a start-up, the organization is very ROI driven and we have always been extra cautious to get the right kind of leads in the most cost effective way. But despite our efforts, we are facing some genuine issues in our lead generation campaign. I am stating here the results as well as the issues faced by me in this campaign: 

• The campaign is SEM campaign – text ads, contextual display, ad networks and blog networks
• The ads lead to a landing page which is a lead capturing page
• To ensure more correct leads, I’ve announced a contest as well on the landing page
• Approx 52% – 54% of the leads are correct for us
• Rest 46% – 48% are junk leads – ie., numbers are incorrect or fake.
• Because of higher % of junk leads, my cost per correct lead is going very high.

 Though I’ve read it as well as experienced in my earlier campaigns that generally internet campaign leads to higher % junk leads. But was wondering as to what’s the general trend across industry? I wanted to have some real time data for

• Approx % of correct lead which a typical internet campaign leads to?
• What’s the general cost per qualified lead which one can get? I know lots depend on the category for which the campaign runs, but can somebody share some approx figures for different categories, say insurance, movie ticketing, games, e-commerce sites etc?

 I’m hunting for the data on my own as well, but was thinking if I can hear of some other experiences as well. Thanks in advance for your comments J

The classical dilemma in email campaign

 

We all know that e-mail campaigns have been done till death now, but still many organizations just keep on trying their luck by sending those mundane emails to our ids. Result three days I’ve not been able to login to my yahoo id and my yahoo spam box is having 1033 mails today J 

Recently was going through an article on ROI based e-mailer campaign in some publication and the title caught my immediate attention. ROI based e-mail campaign? Oh wow…with keen interest I started reading it immediately hoping maybe some new trend in the industry has come up, but alas that whole of article never dealt with any ROI related parameters, all it focused on was dos & don’ts of e-mailer campaign and the only key takeout of that article was “do a text based campaign and not a html one”! I was seriously wondering is it mainly text or html that decides the fate of an e-mail campaign.

I hate doing e-mail campaigns but still because of some organizational requirements I had to recently work on an e-mail campaign as well and there of course the classical dilemma which I was facing was – shall I do a simple text based stuff so that it doesn’t get filtered or shall I do a html one so that it looks jazzy and can attract some immediate attention? Even after racking my brains enough, I couldn’t come to a conclusion and then suddenly my friend who was sitting next to me whom I would call very much my kinda TG, infact could be one of my prospects as well, tells me, “why are you wasting your time on this yaar, just do it in whichever format it can be done immediately, as whether you take text or html, if it’s a product promotion email, 99.9% of the people will delete it even without reading and the 0.1% who will read your email are the ones who are all free on this earth to do nothing J”…So here I get an immediate response from one of my prospects J