The classical dilemma in email campaign
Posted by Kanupriya on March 7, 2008
We all know that e-mail campaigns have been done till death now, but still many organizations just keep on trying their luck by sending those mundane emails to our ids. Result three days I’ve not been able to login to my yahoo id and my yahoo spam box is having 1033 mails today J
Recently was going through an article on ROI based e-mailer campaign in some publication and the title caught my immediate attention. ROI based e-mail campaign? Oh wow…with keen interest I started reading it immediately hoping maybe some new trend in the industry has come up, but alas that whole of article never dealt with any ROI related parameters, all it focused on was dos & don’ts of e-mailer campaign and the only key takeout of that article was “do a text based campaign and not a html one”! I was seriously wondering is it mainly text or html that decides the fate of an e-mail campaign.
I hate doing e-mail campaigns but still because of some organizational requirements I had to recently work on an e-mail campaign as well and there of course the classical dilemma which I was facing was – shall I do a simple text based stuff so that it doesn’t get filtered or shall I do a html one so that it looks jazzy and can attract some immediate attention? Even after racking my brains enough, I couldn’t come to a conclusion and then suddenly my friend who was sitting next to me whom I would call very much my kinda TG, infact could be one of my prospects as well, tells me, “why are you wasting your time on this yaar, just do it in whichever format it can be done immediately, as whether you take text or html, if it’s a product promotion email, 99.9% of the people will delete it even without reading and the 0.1% who will read your email are the ones who are all free on this earth to do nothing J”…So here I get an immediate response from one of my prospects J