Zoozoos popular than celeb endorsers?
Posted by Kanupriya on May 11, 2009
Well, it’s Zoozoos & only Zoozoos all over, be it any marketing meeting which I attend or a casual chat amongst group of friends, “zoozoos” is definitely one of the topics which has to crop up in any such marketing discussion these days. I don’t think I want to write any review on Zoozoos ads or my insight on these commercials, simply put this concept is outstanding & has become a phenomena in itself. If you want to read more about the birth of this idea you can read it here and success of this concept especially in digital media can be read here.
I think Zoozoos are the cutest characters ever created in the ad world and I have got so hooked on to this characters especially in online world that these days I log on to my facebook account to see updates from “Zoozoos”. Yeah that’s absolutely right; such is the impact of Zoozoos on consumers like me! As I am writing this post, official fan club of Zoozoo on facebook is having 143,777 fans. And this was 143,112 just when I started writing this post 3-4 mins back. I know of people who don’t miss commercial breaks between IPL matches to just catch up on Zoozoos & have joined twitter specifically to follow updates of Zoozoos. Their videos, ringtone, photos, quizzes, facebook app, sound bytes – everything is so cute but as per me cutest are their emoticons & wallpapers. My laptop currently is adorned with the following Zoozoo wallpaper 
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Now, as I was thinking of winding up this post I refreshed the facebook page again & Zoozoo fan club has reached 143,642 members already. Well, 530 new fans in just 15 minutes…need I say anything more? Hats off to the brains behind this campaign, truly a marvelous work. Zoozoos are the latest stars & definitely more popular as endorser than many bollywood & sports celebrities.
Smita said
This wallpaper is on my mobile and my ring tone is also one of the zoozoo sounds
And u r right it is one of the smartest marketing campaign that i have seen in recent times and these are just so so cute
Smita said
I have this wallpaper on my mobile
and aren’t they so so so cute!!!!
I guess it is a an advertising move which will be talked for months to come
rahul said
zoozooos have zoomed ahead on any marketing campaign in the recent past!!
tanvi said
as i dont watch ads i didnt even know about them till someone sent me a fwd on the making of a zoozoo ad. that very evening I happeend to see the ad (ofcourse with interupptions from my son!). v cute and i am surprosed to know how popular they are!
Kanupriya said
@ Smita, Rahul, Tanvi: Thanks for ur comment, was caught up in work to reply to these on time, really sorry
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