What’s Your Raashee on Facebook
Posted by Kanupriya on September 24, 2009
While doing some random surfing on Facebook, stumbled upon this app for horoscope and compatibility check, in fact it came as a friend’s update. On visiting I realized it to be an app from the makers of the movie “What’s your Raashee”. Indeed another interesting example of movie marketing from Bollywood. After websites, communities, forums, twitter and other social media marketing, it was good to see an app based on the theme of the movie i.e., zodiac signs. The application requires the user to answer questions about their personal preferences and then based on the common characteristics with other signs, they will be shown a list of users whom they are compatible with while offering them an opportunity to add those people as friends on Facebook.
- For e.g., in my case the result reads something like this: “Kark, About Your Raashee – Consider starting a small business on the side…”; instead of showing it like any other zodiac trait announcement if it would have read something like this: “Karka, About Your Raashee – So, you’re like Hansa (Cancerain character in the movie) who is also a Kark and…” then I think along with fun this app would have led to subtle promotion of the movie as well.
This entry was posted on September 24, 2009 at 11:52 pm and is filed under Movie Marketing. Tagged: Bollywood, bollywood on social media, Marketing in India, Movie Marketing, what's your raashee, whats your raashee app on facebook. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.