The art of communication

Sometimes even the most important thing can be communicated in such a simple way and an interesting communication always adds to the beauty of any promotion campaign.

Visited the Café Coffee Day next to my office and the two cappuccinos served for me and my colleague looked like this

Need I write anything more? Nahi na…the messaging on coffees brought smile to my face and personally speaking, I liked it.

Myntra, a Bangalore based personalized merchandising company has done a tie-up with Café Coffee Day to promote its IPL special t-shirts and jerseys in CCD outlets. Instead of the whole outlet being painted with danglers or streamers, this was the communication to me as a customer and my immediate reaction was – “what’s this about, can you tell me more details”? As a customer it appealed to me at the first exposure itself and made me curious enough to ask for details. No heavy bombardment with the messaging yet the connect with a potential customer established at the first point itself

About these ads