Posted by Kanupriya on July 21, 2010
Until few months back, Amazon used to sell 48 Kindle copies for every 100 physical copies of books that it offered in both formats. But the figures definitely seem to have taken a dramatic change now.
Amazon.com, one of the US’ largest booksellers, announced on Monday that for the past three months, sales of books for its e-reader, the Kindle, has outnumbered sales of hardcover books (via).
Now Amazon is selling 143 Kindle books for every 100 hardcover books, including hardcovers for which there is no Kindle edition. The figures do not include free Kindle books.
As far as overall digital book sale is concerned, even there is an upsurge. In past four weeks, sales rose to 180 digital books for every 100 hardcover copies. Amazon has 630,000 Kindle books, a small fraction of the millions of books sold on the site.
The growth rate of Kindle sales tripled after Amazon lowered the price of the device in late June to $189 from $259 and as per the Association of American Publishers, e-book sales have quadrupled this year through May.
Amazon had earlier also predicted to sell more of e-books as compared to physical books and the recent statistics undeniably cast a notable change in favor of their estimation. There is definitely need for this product in certain consumer segments, moreover e-books are eco friendly and easier to store as compared to the physical ones. So, does this mean physical books are on their slow path to extinction now? What about avid readers like me who still prefer to read the physical books? Will the affordability, accessibility and convenience factor to store books affect my consumption behavior? Though Kindle as such has not been doing that great in India but considering the book market in India (India is the world’s third largest English language book market and has been growing at about 10% per annum for several years) and availability of more affordable products like Infibeam’s Pi, will the global trend of e-book outselling physical books apply to Indian market too? Would be interesting to observe some statistics from Indian e-book sellers to come out with a better comparison between international vs. domestic market but as of now from all the global trends, e-books definitely seem to be picking faster than estimated and that too in a short span of time.
Posted in General, Marketing & Media | Tagged: book industry in india, e-book, e-book sell more than physical books, infibeam PI, marketing | 2 Comments »
Posted by Kanupriya on June 17, 2010
A quick observation on my blogging or social networking circle and it always makes me think about the new generation, internet-savvy moms all around me. The way these moms spend time updating about their babies in blogs, Facebook etc or the way they seek and discuss info about parenting on different websites, you definitely know that this section of consumer has definitely arrived on digital medium now. Yes, the presence maybe only in metros or selected cities, but nevertheless the population doesn’t seem to be worth ignoring for sure. And When I read a recent report about the arrival of digi-moms ( the term surely sounds nice ) in India, I wasn’t surprised a bit on the statistics mentioned there. The survey dealt with the online behavior of over 3,000 mothers across eight countries in Asia including India, China, Singapore, Hong Kong and Korea.
As per the study conducted by Microsoft Advertising and Starcom MediaVest, Mothers in India are becoming increasingly Internet-savvy, be it for shopping or keeping in touch with family.
87 per cent of the mothers surveyed in India said that the Internet is now an important part of their lives.
As many as 50 per cent said they had made online purchases in the last one month.
While Indian mothers spend 56 per cent of their total time on the Internet either for work or study, 90 per cent of them use it to connect with family and friends. As many as 75 per cent defined going online as their “me-time activity”.
About 81 per cent of the mothers in the country prefer reading newspapers and magazines online, and books top their list of shopping items.
More than 90 per cent of the moms agreed that good brands or products were worth talking about, and over 72 per cent said that they can persuade friends and family to buy the same products.
Well, the figures are definitely encouraging and the terms like online being “me-time-activity” for most of these moms definitely seem to be so relatable (I’ve many friends who were working earlier but after motherhood they are either on partial sabbatical or have decided to be at home full time, these women actually think their online time to be a ‘me time’ when they can connect with their friends, colleagues , fellow bloggers etc.) but when you think of the brands reaching out to this section on digital medium, you wonder why kids or parenting related brands are not spending their money online? I have seen it in quite many cases where the discussion on some forum is all about motherhood or kids but then the corresponding advertisement on the page would be of some general insurance company or online share trading offering. Not that a woman won’t be interested in it, there may be some for sure but would have been better to see some kiddie brand or women oriented products using online medium to reach out this new generation of digital population. I know acceptance of this medium is still a challenge in most of the industries and despite so much of evangelization there are hardly few Indian brands who have really explored this medium in the right way. But when the presence of your TG is just so obvious, why not try it out? As far as I’m concerned, with or without this survey report, I think I can see this segment increasing in internet world quite clearly
Posted in online marketing | Tagged: Digi Moms in India, Internet Industry India, marketing, online marketing, Women spending more time on internte now | Leave a Comment »
Posted by Kanupriya on November 27, 2009
For quite some time, I have not blogged about movie marketing mainly because of two reasons – 1.) I think like all other industries, even marketers from Bollywood were lying low due to economy as well as industry specific reasons and 2.) Like typical herd mentality, all marketers for past few months have been using almost ditto strategies again and again for their movie promotions – same website, social media, contest, reality TV presence etc. etc. Nothing new or innovative was coming out which could be discussed or talked about. But well looks like this monotony is going to be broken with the release of Paa. Not only the trailor but the promotion and presentations too are interesting enough to generate curiosity amongst the audience. Here are some of the new strategies which the marketers are using to promote this movie:
- Brand Auro: Despite the fact that one of the biggest brands of Bollywood is playing the lead role of the movie, what is interesting is that the movie in all its promotions and appearances is focusing on Brand “Auro” and not Brand “Big B”. The promotion started with a teaser campaign with just a glimpse of Auro and at first look I actually didn’t recognize that it was Mr. Bachchan himself. Since then I’ve seen the promotion of this movie in different reality shows as well as television programs but everywhere it’s Auro who has been the focus and not the star-cast like other movie promotions.
- Smart messaging: These days in cinema halls you won’t be surprised if you get a sweet chide like – “Stand up for the national anthem, or I’ll tell Paa”, or “Switch off your cell phones, or I’ll tell Paa”. This is how the movie is being promoted in theaters via slide shows and messages. Interesting and surely catchy!
- Engaging properties: Apart from the regular engagement properties like on-ground events and contests, online website, presence on social networking sites like Orkut, Facebook, Twitter, channel on YouTube etc., this movie has been creating a difference through some other interactive promotions too, for e.g., the apt placement of Auro Dance within the cricket match. During the recent series, whenever a wicket was taken a small figure of Auro used to come on the screen, doing that unique “Auro dance” (you can see this dance on its official website as well). On the occasion of children’s day, contests like “Paa and I” where a child can be the father for a day or “I Love my Paa” was organized and all the contests received enthusiastic participation from the kids.
Good to see a fresh movie theme with fresh marketing initiatives. This is a low budget film and hence not much money has been spent on promotional activities but even with a small budget, I think the movie has created enough buzz in the market due to its intelligent strategies. And who needs a large budget to promote a film which has got 67 year old Amitabh Bachchan playing the character of a 13 year old kid. The most expensive element in this 16 crore film is actually Big B’s make-up which accounts to 10 % of the overall budget; no wonder his looks in the film is topic of such a high interest amongst media as well as audience. Mr. Bachchan’s make up for his character Auro is actually going to be one of the strongest marketing pulls for this movie.
Posted in Movie Marketing | Tagged: Amitabh Bachchan, Amitabh Bachchan in Paa, Bollywood, Bollywood promotion, marketing, Marketing in India, Movie Marketing, Paa, Paa the film | 1 Comment »
Posted by Kanupriya on October 17, 2009
Update: Catch my latest post on pluggdin:
- All that glitters may be gold this diwali: It’s that time of the year again which most Indian marketers wait with bated breath, there is festivity all around and thanks to better market condition, Indian consumers are looking forward to splurge this festive season both in offline as well as online shopping. Read More…
Wish all readers a ‘bagful’ (after shopping ) & prosperous diwali!
Posted in Indian Internet Industry, Marketing & Media | Tagged: Happy Diwali, Indians spend more during festivals, marketing, Marketing in India, sales during festive season | Leave a Comment »