Celebrities using web 2.0 platforms is no new phenomenon now…we have seen lots of examples of Bollywood as well as Hollywood ones. From having their own websites, to blogging, to official presence on networking sites like Facebook and Orkut, celebs are doing it all to reach their audience and establish a direct connect with them. And as if these were not enough, now they are having their fan following on twitter as well. Yeah, celebs are actually on twitter now! And following this trend is none other than Britney Spears who has re-launched her website as well as an official page on twitter. Her official website www.britneyspears.com is having a video which says something like this:
“Hello everybody, welcome to the new Britneyspears.com. I want to thank all of you for all your support, it really means a lot to me. I’m going to take you where no paparazzi lens ever could”.
Well, looks like the lady who has always been in news of late for wrong reasons and who is trying to make a comeback with her album “Womanizer” has taken up her image building exercise quite seriously now. One can see Britney all over internet, she is trying to make her presence felt across different platforms – be it Britney TV Channel on Youtube or her revamped official website or her blog or her updates on Twitter. Have a look on these vibrant scrnshots 🙂
As I write this, her Twitter page http://twitter.com/therealbritney is already having 2901 followers (and still counting) and 22 updates! Great going lady! Hope social media helps her in revamping her image and she gets covered for the right reasons now. Just one thought – In this age of direct interaction and open communication, isn’t it bit weird that her blogs as well as updates are written by someone from her team and not herself? I didn’t find any post or interaction from her apart from that welcome video. Well, not every celebrity writes blogs himself / herself but at least they project to do so and direct contact via posts, comments or replies definitely gives a feeling of personalized interaction to the fans. Well, I think it would have been better if Britney would have written at least some posts herself (if not all), if not then maybe the language used could have been first person instead of third person. But overall, Britney’s presence on social media is receiving an overwhelming response from her fans and the figures of hits and views of her latest video are already making news in media.
Update: When I took the screenshot of Britney’s twitter page, her followers count was 2835, it took me approx 20 minutes to write and post this, that time the follower count was 2901. Now when I’m trying to edit this post a bit, her follower count is 3237! 402 followers in less than 45 minutes! Whoa…that’s some count I must say 🙂