Kingfisher Communication

I’m sure like me all of you would also have got your inboxes flooded with new year wishes. More than personal messages, it’s in fact all sorts of marketing campaigns from different services wishing new year and announcing some or other new year offer. Ah speak of that over-abuse of email marketing channel in India!!! Well, most of promotional emails went into my trash folder without even opening it…but here comes one email on my gmail id which I couldn’t help myself from opening it immediately despite knowing it very well that this one also is some marketing mailer. Reason? Well, the sender of the email is Dr. Vijay Mallya J. Now am I not supposed to click it at least once to see wht Mr. Mallya has to communicate to me? This was also just another mailer but see a small customization in terms of sender’s name did make a difference to me as a consumer. And not only me, I’m sure most of the consumers would like to click it at least once to read Mr. Mallya’s message and therefore just a bit of personalization would have led to a higher CTR than normal King club mailers. After all the sender’s name reads Dr. Vijay Mallya and from the look of it, it didn’t seem to be a virus mail. Kingfisher is really the king of communication and yea they always set some benchmark of service and communication. Check it out:



Well, this is my last post for 2008… So, shall I also say in Mallya eshtylee – I want to personally thank all of you for your continued patronage, for reading my blog and sharing your opinions…ha ha ha, I know I know it’s getting too much, so better leave this style to Mr. Mallya. From my side, just a simple wish  – Wish all my readers and blogger friends a very happy and prosperous new year!


5 thoughts on “Kingfisher Communication

  1. wow kanu u are a celeb! Mr errr.. Dr Mallya forgot to mail me 😦 on a serious note i guess this mail must have been sent to al those who had used kingfisher airlines and booked e-tickets.

  2. I received the same email in my inbox and had a very similar reaction! Any idea on what kind of software is used to select the user’s actually name? It makes a huge difference to the impact I think.

  3. cool!
    you must be a five star flyer because KF didnt really consider me one. Well I still flew cheap, nothing to complain 😐

  4. @ Tanvi: Yea u r right

    @ Natali: There are many softwares now for personalized email blast. You ca contact any email marketing agency and they will suggest stuffs according to your needs.

    @ Sneha: 🙂 I think they have sent it to almost everybody

    @ Verbi: Thanks 🙂

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