While Congress was quick enough to take rights & create a video out of much acclaimed song “Jai Ho” from Slumdog Millionaire but quicker was the counter strategy from BJP to come out with another video based on the same song. And I must say I loved this video! Truly marvelous & strikes straight within! This video titled “Bhay Ho” speaks something like – “Aaja aaja voter is jhanse ke tale, aaja jhote moote vaade ke tale, BHAY HO”.
What a competitive attack! Though BJP says that they have not officially released this video & it’s some party supporter who has sent this video to them but I think it’s one of the smartest counter campaigns against any competitor in Indian Politics. It’s surely an interesting case study for new age Indian Political Advertising & if it’s really done by a common man, then I think BJP should immediately look at hiring the man behind this video in their promotional team. Have a look on it, I definitely had a laugh watching this video.