Indian Premier League (IPL) and Digital Media

While earlier seasons of IPL have been hot favorite of traditional media (primarily television) but this time, it definitely seems to be attracting mega bucks for digital medium too.  Google has announced the list of sponsors now for its first main sports event which will be streamed live on YouTube. Royal Challengers IPL Team, HSBC India & HP India will be the premium sponsors along with some other big names like Airtel, Coca Cola and Samsung who have also taken the key sponsorship slots. Read More at

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