I’m back and this time after a really looooong break from this blog. Phew five months into Mommydom already and it seems just like yesterday. Oh yes, in case you don’t know, then let me announce it here as well that I’m actually Mommy Kanupriya now :-). It’s my new phase of life that has…
While Airtel was busy in revealing a new brand identity by spending some obscene amount of money in introducing a new logo, the same time IDEA was busy capitalizing on the hottest talk of the telecom industry – MNP (Mobile Number Portability). In fact if I’m not wrong IDEA is the first one to start…
Indian consumers are spending more and so it does not come as a surprise if Neilsen’s recent report states that India is leading the ad spend market in overall Asia. Indian consumers have now the pocket to spend and the willingness to upgrade; be it any class of the society there is this inner need…
So, my morning started today by updating my Facebook & Twitter pages about the new Volkswagen Vento audio ad and my day is actually ending up by writing a post on the same. The first experience was shocker or eerie enough as a consumer for me, resulting in immediate reaction on social media and the…
Sometimes even the most important thing can be communicated in such a simple way and an interesting communication always adds to the beauty of any promotion campaign. Visited the Café Coffee Day next to my office and the two cappuccinos served for me and my colleague looked like this 🙂 Need I write anything more?…
First of all apologies for putting up this post so late. Though I had stopped the poll after almost a week only but some important projects at work and traveling on weekends just kept me away from my blog for long. But nevertheless I had put an update on the results of my poll in…
The worst thing that can happen to a bad product is good marketing…but what about the case where the product is bad and the marketing is even worse? Hmmm…then I guess it becomes a case study on brands like IBIBO with title – “how not to market a product”. No, seriously wasn’t balti ad enough…
Makemytrip does it again and this time I love it. In fact just saying “love it” once can’t justify my delighted reaction towards the campaign, I mean I seriously loved it esp. the official atyaachar anthem. It’s a riot and simply terrific! It’s one such viral campaign which you definitely feel like promoting on your…
Have been caught up in other things to update this blog, though have got many insights to share but due to paucity of time, I’ll stick to a short one; will be back with another post soon 🙂 First a small update: Few days back, one of my article came on pluggdin, check out: Twitter…
Was surfing the website of Air-India today to book a ticket & suddenly I saw our very own Maharaja in different avtaars there, like Maharaja with a laptop on home page & Maharaja with Indian flag near log in box. Though the size of Maharaja was definitely reduced but nonetheless noticeable enough! In fact I…
Marketing Chit-Chat 