Quick Bytes: I’m back and with a ‘bharat bandh special offer’ :-)

I’m back and this time after a really looooong break from this blog. Phew five months into Mommydom already and it seems just like yesterday. Oh yes, in case you don’t know, then let me announce it here as well that I’m actually Mommy Kanupriya now :-). It’s my new phase of life that has…

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India leads ad spend growth in Asia-Pacific

Indian consumers are spending more and so it does not come as a surprise if Neilsen’s recent report states that India is leading the ad spend market in overall Asia. Indian consumers have now the pocket to spend and the willingness to upgrade; be it any class of the society there is this inner need…

The art of communication

Sometimes even the most important thing can be communicated in such a simple way and an interesting communication always adds to the beauty of any promotion campaign. Visited the Café Coffee Day next to my office and the two cappuccinos served for me and my colleague looked like this 🙂 Need I write anything more?…

Continuation of my last post

First of all apologies for putting up this post so late. Though I had stopped the poll after almost a week only but some important projects at work and traveling on weekends just kept me away from my blog for long. But nevertheless I had put an update on the results of my poll in…

Offisial Atyachaar from Make My Trip

Makemytrip does it again and this time I love it. In fact just saying “love it” once can’t justify my delighted reaction towards the campaign, I mean I seriously loved it esp. the official atyaachar anthem. It’s a riot and simply terrific! It’s one such viral campaign which you definitely feel like promoting on your…

Dettol goes SEM way!

Have been caught up in other things to update this blog, though have got many insights to share but due to paucity of time, I’ll stick to a short one; will be back with another post soon 🙂 First a small update: Few days back, one of my article came on pluggdin, check out: Twitter…

Should Air-India change its mascot now?

Was surfing the website of Air-India today to book a ticket & suddenly I saw our very own Maharaja in different avtaars there, like Maharaja with a laptop on home page & Maharaja with Indian flag near log in box. Though the size of Maharaja was definitely reduced but nonetheless noticeable enough! In fact I…