Whatever happened to writing for humans

Of late I have been interviewing people for content writer positions in my current organization. I had some content strategy in my mind and the goal as product owner was clear to me – create content for user engagement and offer content that the user is looking for. Yes, the operative word was “user”, loud…

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Recent posts at Pluggd.in

Have not updated my new posts on Pluggd.in here, so providing the links to some of recent posts at PI: WoMM – The Evergreen Strategy for Free Marketing: “Word of mouth” marketing is an age old concept now and from bigger organizations to start ups, almost everybody wants to take this free marketing path. While…

Dettol goes SEM way!

Have been caught up in other things to update this blog, though have got many insights to share but due to paucity of time, I’ll stick to a short one; will be back with another post soon 🙂 First a small update: Few days back, one of my article came on pluggdin, check out: Twitter…

Kingfisher Communication

I’m sure like me all of you would also have got your inboxes flooded with new year wishes. More than personal messages, it’s in fact all sorts of marketing campaigns from different services wishing new year and announcing some or other new year offer. Ah speak of that over-abuse of email marketing channel in India!!!…

IDEA – for the people, by the people!

Logged in to Yahoo India today and got to see this splash banner of Idea.   Well, personally I have always liked the advertisements of idea esp. the television commercials. Though the ideas shown in the commercials are not always practical or implementable one but then too those commercials leave a sweet smile on your…

SMS Marketing or Bombarding?

Yesterday I attended a session on “Mobile Marketing and its immense concealed potential in India”. While I agree to some of the points and as a marketer I am absolutely aware of the potential and different channels of mobile marketing in India but when it comes to execution I can’t help myself from heaving a…

Internet shopping boom in India

Well, Rakhi season is here and as expected all my inboxes are flooded with promo mailers from different e-commerce sites about online Rakhi hampers and packs. After going through different mailers and hampers on offer, I settled for one of the Rakhi packs from rediff.com shopping portal. I have been sending Rakhi through online shopping…