Of late I have been interviewing people for content writer positions in my current organization. I had some content strategy in my mind and the goal as product owner was clear to me – create content for user engagement and offer content that the user is looking for. Yes, the operative word was “user”, loud…
While having a cup of coffee yesterday at CCD next to my work place, I got to notice this. So, foursquare is in alliance with Café Coffee Day now: Cafe Coffee Day has launched this offer on 17th Feb 2011. Check in at foursquare and you can get a 15% discount on your 3rd check-in.…
Have not updated my new posts on Pluggd.in here, so providing the links to some of recent posts at PI: WoMM – The Evergreen Strategy for Free Marketing: “Word of mouth” marketing is an age old concept now and from bigger organizations to start ups, almost everybody wants to take this free marketing path. While…
I had earlier written my thoughts on bollywood celebrities on twitter at pluggdin wherein one of my observations was: “Considering the influence which celebrities have on Indian consumers and twitter becoming twilmy I’m wondering if the next trend will be celebrities endorsing brands on twitter or promoting services amongst their followers” So it comes as…
Have been caught up in other things to update this blog, though have got many insights to share but due to paucity of time, I’ll stick to a short one; will be back with another post soon 🙂 First a small update: Few days back, one of my article came on pluggdin, check out: Twitter…
I’m sure like me all of you would also have got your inboxes flooded with new year wishes. More than personal messages, it’s in fact all sorts of marketing campaigns from different services wishing new year and announcing some or other new year offer. Ah speak of that over-abuse of email marketing channel in India!!!…
Logged in to Yahoo India today and got to see this splash banner of Idea. Well, personally I have always liked the advertisements of idea esp. the television commercials. Though the ideas shown in the commercials are not always practical or implementable one but then too those commercials leave a sweet smile on your…
Yesterday I attended a session on “Mobile Marketing and its immense concealed potential in India”. While I agree to some of the points and as a marketer I am absolutely aware of the potential and different channels of mobile marketing in India but when it comes to execution I can’t help myself from heaving a…
One of my friends forwarded me the link http://helpbihar.in which is a campaign for helping Bihar Flood Victims. Its an initiative started by http://www.planindia.org and the conceptualization and design is done by Quasar – an interactive online agency. This site asks you to fill answer for some simple questions and for each correct answer sponsors…
Well, Rakhi season is here and as expected all my inboxes are flooded with promo mailers from different e-commerce sites about online Rakhi hampers and packs. After going through different mailers and hampers on offer, I settled for one of the Rakhi packs from rediff.com shopping portal. I have been sending Rakhi through online shopping…
Marketing Chit-Chat 