Political Advertising in India 2014 – Worth it?
Did I just hear that this year the estimated spend on political campaigns in India is $5 billion? $5 billion? That’s like 30,000 crores in INR! $5 billion? That’s just $2 billion short of what they spent in last presidential election in US! $5 billion? That’s way beyond the permissible spend-limit on election campaigns in…