Re-branding of Sony Television

I got the chance to catch up on television tonight after almost 3-4 weeks & when I saw the complete video “ghar aayi hai khushi” today I realized that it’s a promo video of Sony channel itself. I liked the video, have watched it earlier in bits & piece but somehow because of this line…

Why marketers should use Twitter?

Update on 30th May’09: I had personally joined twitter more than a year & half back but was not an active user of the account then. Initially, I just used to read updates from the people whom I was following & then slowly got into posting my updates too. In fact I became totally active…

Stampede of price driven promotions!

I get to cross this mall daily on my way back home and its one of the most popular malls of Bangalore. Always damn crowded and is having all popular brands which you can think of. It used to have those occasional promotions during Diwali, Christmas or End of season sale. But now instead of…

IPL is back with yet another marketing gimmick

Last year we did see the birth and rise of one of the greatest marketing phenomenon in sports marketing in India, yes of course I am referring to IPL’2008. More than cricket, it was this whole business and marketing angle to it which made it so popular. Cricket combined with entertainment and that too Bollywood,…

Recession and Consumer Spending Behavior

A lot is discussed now-a-days about India being geared up for economic downturn and consumer spending not observing any major shift as compared to its earlier pattern. Well, to some extent it’s true and being a marketer myself I understand that one needs to be optimistic about the market and consumer purchasing power but when…

SMS Marketing or Bombarding?

Yesterday I attended a session on “Mobile Marketing and its immense concealed potential in India”. While I agree to some of the points and as a marketer I am absolutely aware of the potential and different channels of mobile marketing in India but when it comes to execution I can’t help myself from heaving a…

Political Advertising

In this season of advertising and mass media budget cuts, it definitely rings a bell if you suddenly listen about any campaign having a budget as high as 150 crores! Yeah, such budgets are still there and that too in India for advertising campaigns of just 2-3 months duration. Recently read that Congress has hired…