In-film advertising is FASHIONable

Watched Madhur Bhandarkar’s Fashion yesterday, I liked the movie…really liked it, though I think the name of the movie should have been “Kimaya’s Fashion” or “Fashion from Kimaya” J. Another interesting case of in-film advertising with not one or two brands rather many. To name a few, which I can remember – Kimaya, Lenovo, Sunsilk,…

Movie Marketing: Drona

As I said earlier like Hollywood, movie marketing is getting innovative day by day in Bollywood as well. We can see quite ground-breaking examples with each movie, be it Jaane Tu Jaane Na, Love Story 2050, Bachna Ae Hasseno, Rock On, Phoonk etc. Promoters are trying everything from reality shows, online promotions, interactive websites, innovative…

Phoonk Contest – Movie Promotion Strategy

So, it was not hoax… This contest news started doing rounds in media somewhere in last week of July’08 and almost every publication including ET has covered it. But somehow I kept on thinking that it’s not real and is yet another scandalous strategy to promote the upcoming horror movie of Ram Gopal Varma –…

Bollywood on Social Media

After Subhash Ghai’s Black & White promo on Facebook, now Yash Raj Films as well as Devagan productions have taken the route of promo through social media for their upcoming films Tashan and U, Me Aur Hum respectively. Both these upcoming films are having their official communities on Facebook, Orkut and Youtube. Their official communities…