Digi-moms in India: Opportunity for brands?

A quick observation on my blogging or social networking circle and it always makes me think about the new generation, internet-savvy moms all around me.  The way these moms spend time updating about their babies in blogs, Facebook etc or the way they seek and discuss info about parenting on different websites, you definitely know…

Indian Premier League (IPL) and Digital Media

While earlier seasons of IPL have been hot favorite of traditional media (primarily television) but this time, it definitely seems to be attracting mega bucks for digital medium too.  Google has announced the list of sponsors now for its first main sports event which will be streamed live on YouTube. Royal Challengers IPL Team, HSBC India…

Offisial Atyachaar from Make My Trip

Makemytrip does it again and this time I love it. In fact just saying “love it” once can’t justify my delighted reaction towards the campaign, I mean I seriously loved it esp. the official atyaachar anthem. It’s a riot and simply terrific! It’s one such viral campaign which you definitely feel like promoting on your…

Digitization of Indian Cinema & World Movies

A quick update: Would like to share two of my articles which got published on two different portals this week, thanks Pluggdin & BlogAdda for selecting these! Digitization of Indian Cinema @ http://www.pluggd.in: http://www.pluggd.in/digitization-of-bollywood-indian-cinema-297/ Movies you don’t know you’re going to love @ http://www.blogadda.com: http://blog.blogadda.com/2009/07/22/5-must-see-world-movies Would love to see your comments on these.