Social Media ‘Experts’! Really?

I had thought to write a post on this earlier too but for some or other reason never wrote one. But my last few interactions at different occasions made me think about this term Social Media “Experts” yet again. “Experts” and that too with 6-7 years of experience in Social Media! Like really? Every time…

5 Twitter tools for your brand

You search for Twitter management tools and you get millions if not zillions of suggestions to try this or that. Though have been using few actively for my personal account for quite some time now but recently tried to look for some new ones for a project related to my company. Last when I had…

Aided social media engagement

Actually more than aided, I felt like writing “forced” social media engagement as a title for this post :). Below anecdote is a real life example of two Indian e-commerce brands utilizing social media in different ways. For the sake of anonymity let’s call these brands as X & Y. Brand X: An old and…

Quit Facebook Day

Anything about Facebook has to become news. It upgrades its privacy policy and the news is all over global media, it downgrades it and lo media has another update to discuss for weeks.  Its user bases increase phenomenally, it becomes a talk of the town and now when few people have decided to quit Facebook,…

Farmville Success – An evaluation

OK…It’s official now. I’m SERIOUSLY addicted to Farmville and there is no denying the fact now. Howmuchsoever I tried to resist this game by blocking all Farmville updates or ridiculing my friends who have been playing it during work hours, but ever since I went to this app with a thought to just have a…