Micromax is the 2nd fastest rising query in India! Wow, the brand definitely seems to be on a roll. At first I was surprised but hey wait, isn’t it the most buzzed brand in Indian Telecom Industry these days? Google has released its Zeitgeist 2010 report for most searched words in India. While IRCTC retains…
While Airtel was busy in revealing a new brand identity by spending some obscene amount of money in introducing a new logo, the same time IDEA was busy capitalizing on the hottest talk of the telecom industry – MNP (Mobile Number Portability). In fact if I’m not wrong IDEA is the first one to start…
Finally there is something exclusively for the Indian product management community :-). PMs in India would be glad to know that IPMA (India Product Management Association) has now formally announced its launch. This association will be inaugurated on Sun Nov 28th 2010 in Bangalore by Ramkumar Narayanan, Vice President of Product Management, Marketing and User…
Indian consumers are spending more and so it does not come as a surprise if Neilsen’s recent report states that India is leading the ad spend market in overall Asia. Indian consumers have now the pocket to spend and the willingness to upgrade; be it any class of the society there is this inner need…
So, my morning started today by updating my Facebook & Twitter pages about the new Volkswagen Vento audio ad and my day is actually ending up by writing a post on the same. The first experience was shocker or eerie enough as a consumer for me, resulting in immediate reaction on social media and the…
When I watched Dabangg last weekend, the first thing which caught my attention was a new category of opening credit – “Online Anti Piracy Partner”. Oh yes I do notice the opening credits and brand mentions :), blame it on my previous job which was actually into entertainment industry and as a part of my…
Some post updates: My last post on “Aided Social Media Engagement” has been reproduced by VCBytes, I had added some more content to the new post, you can read the full content here. Me new post at Pluggd.in on “Digital version of books invading print industry“: The next edition of the Oxford English Dictionary, the…
Actually more than aided, I felt like writing “forced” social media engagement as a title for this post :). Below anecdote is a real life example of two Indian e-commerce brands utilizing social media in different ways. For the sake of anonymity let’s call these brands as X & Y. Brand X: An old and…
Have not updated my new posts on Pluggd.in here, so providing the links to some of recent posts at PI: WoMM – The Evergreen Strategy for Free Marketing: “Word of mouth” marketing is an age old concept now and from bigger organizations to start ups, almost everybody wants to take this free marketing path. While…
In my last post itself, I had written about ebooks picking up faster than estimated internationally. But as I had thought, the trend of physical vs. ebooks sales does not seem to be following the same curve in India. Here is an update on e-book industry in India which came in press recently – Craze…
Marketing Chit-Chat 