Indian Product Management Association announces its launch

Finally there is something exclusively for the Indian product management community :-). PMs in India would be glad to know that IPMA (India Product Management Association) has now formally announced its launch. This association will be inaugurated on Sun Nov 28th 2010 in Bangalore by  Ramkumar Narayanan, Vice President of Product Management, Marketing and User…

India leads ad spend growth in Asia-Pacific

Indian consumers are spending more and so it does not come as a surprise if Neilsen’s recent report states that India is leading the ad spend market in overall Asia. Indian consumers have now the pocket to spend and the willingness to upgrade; be it any class of the society there is this inner need…

Ebooks invading print industry

Some post updates: My last post on “Aided Social Media Engagement” has been reproduced by VCBytes, I had added some more content to the new post, you can read the full content here. Me new post at Pluggd.in on “Digital version of books invading print industry“: The next edition of the Oxford English Dictionary, the…

Aided social media engagement

Actually more than aided, I felt like writing “forced” social media engagement as a title for this post :). Below anecdote is a real life example of two Indian e-commerce brands utilizing social media in different ways. For the sake of anonymity let’s call these brands as X & Y. Brand X: An old and…

Recent posts at Pluggd.in

Have not updated my new posts on Pluggd.in here, so providing the links to some of recent posts at PI: WoMM – The Evergreen Strategy for Free Marketing: “Word of mouth” marketing is an age old concept now and from bigger organizations to start ups, almost everybody wants to take this free marketing path. While…