What’s Your Raashee on Facebook

While doing some random surfing on Facebook, stumbled upon this app for horoscope and compatibility check, in fact it came as a friend’s update. On visiting I realized it to be an app from the makers of the movie “What’s your Raashee”. Indeed another interesting example of movie marketing from Bollywood. After websites, communities, forums,…

Movie Marketing : Promotion “By Chance”

As I always say movie marketers are getting innovative day by day in India. Now here are some interesting marketing initiatives which have created quite some buzz esp. in Mumbai for the movie “Luck By Chance”. The production house has directly handled the marketing campaign of this movie and they have launched online as well…

Movie Marketing: Chandni Chowk to China

Co-branded ad of Thumbs Up to promote the film Chandni Chowk to China has been doing rounds on television for weeks but now they have also introduced co-branded pet bottle of Thumbs Up to create more buzz about this movie. This bottle has added to the visibility of the movie through extensive retail presence. CC2C…

Ghajini Marketing: Employees go bald!

While I was anyways impressed with these interesting collaterals of Rab Ne Bana Di Jodi in multiplexes, I get to hear of this another very different kind of promotion campaign of Aamir Khan’s upcoming movie Ghajini. Now first speaking of this Rab Ne Bana Di Jodi collateral which I noticed in a popular retail outlet…

In-film advertising is FASHIONable

Watched Madhur Bhandarkar’s Fashion yesterday, I liked the movie…really liked it, though I think the name of the movie should have been “Kimaya’s Fashion” or “Fashion from Kimaya” J. Another interesting case of in-film advertising with not one or two brands rather many. To name a few, which I can remember – Kimaya, Lenovo, Sunsilk,…

Movie Marketing: Drona

As I said earlier like Hollywood, movie marketing is getting innovative day by day in Bollywood as well. We can see quite ground-breaking examples with each movie, be it Jaane Tu Jaane Na, Love Story 2050, Bachna Ae Hasseno, Rock On, Phoonk etc. Promoters are trying everything from reality shows, online promotions, interactive websites, innovative…

Phoonk Contest – Movie Promotion Strategy

So, it was not hoax… This contest news started doing rounds in media somewhere in last week of July’08 and almost every publication including ET has covered it. But somehow I kept on thinking that it’s not real and is yet another scandalous strategy to promote the upcoming horror movie of Ram Gopal Varma –…

Big B n blogging – another marketing gimmick?

The news is everywhere across media, and almost every channel and website is speaking of this, Big B has taken to blogging now!!! Well, we were aware of Rahul Bose, Shekhar Kapur and Aamir Khan being pro bloggers but now Amitabh Bachchan too. This is really surprising but what’s more surprising is the blog site…

Bollywood on Social Media

After Subhash Ghai’s Black & White promo on Facebook, now Yash Raj Films as well as Devagan productions have taken the route of promo through social media for their upcoming films Tashan and U, Me Aur Hum respectively. Both these upcoming films are having their official communities on Facebook, Orkut and Youtube. Their official communities…