Communicating or Spamming?

Yes, I am liking this new media communication strategy of Indian Political parties this year esp. of BJP but think they are definitely going over-board now. Can somebody please tell BJP campaign management team that: Over communication esp. through certain media can really KILL your campaign. Bombarding consumers repeatedly with too many messages, promises &…

Political Advertising

In this season of advertising and mass media budget cuts, it definitely rings a bell if you suddenly listen about any campaign having a budget as high as 150 crores! Yeah, such budgets are still there and that too in India for advertising campaigns of just 2-3 months duration. Recently read that Congress has hired…