Why This Mobile App Only?

Exactly how any apps do you think a consumer can have on her mobile? And how many apps do you think a consumer really needs on a regular basis? Yes, I do understand that amount of data a brand can access if the user has installed its app is phenomenal and that a brand gets…

Recession and Consumer Spending Behavior

A lot is discussed now-a-days about India being geared up for economic downturn and consumer spending not observing any major shift as compared to its earlier pattern. Well, to some extent it’s true and being a marketer myself I understand that one needs to be optimistic about the market and consumer purchasing power but when…