Ghajini Marketing Contd…

I had earlier written about some interesting Ghajini marketing strategies and a spoof on Ghajini, but got to notice some other interesting stuffs about Ghajini on digital medium in last one week and from whatever I have observed, one thing is clear that their marketing agency has definitely tried quite some different online marketing strategies…

Gajodhar: New viral campaign

Got a mailer from Makemytrip with subject – Worldwide premier of Gajodhar…before time! The first look itself gave a very clear impression that it is some spoof on much-awaited movie Ghajini. Watched the film and found it to be funny! It’s a viral campaign of http://www.oktatabyebye.com (travel community of Makemytrip) and as most of the…

Ghajini Marketing: Employees go bald!

While I was anyways impressed with these interesting collaterals of Rab Ne Bana Di Jodi in multiplexes, I get to hear of this another very different kind of promotion campaign of Aamir Khan’s upcoming movie Ghajini. Now first speaking of this Rab Ne Bana Di Jodi collateral which I noticed in a popular retail outlet…