I had thought to write a post on this earlier too but for some or other reason never wrote one. But my last few interactions at different occasions made me think about this term Social Media “Experts” yet again. “Experts” and that too with 6-7 years of experience in Social Media! Like really? Every time…
I’m back and this time after a really looooong break from this blog. Phew five months into Mommydom already and it seems just like yesterday. Oh yes, in case you don’t know, then let me announce it here as well that I’m actually Mommy Kanupriya now :-). It’s my new phase of life that has…
Just watched another program bashing up Ra.One marketing campaign and how the film has been a dud till now despite a very well planned campaign. Well, first of all I have not watched the movie till now, so I wont be the right person to comment on the actual content of the movie. I’m aware…
While having a cup of coffee yesterday at CCD next to my work place, I got to notice this. So, foursquare is in alliance with Café Coffee Day now: Cafe Coffee Day has launched this offer on 17th Feb 2011. Check in at foursquare and you can get a 15% discount on your 3rd check-in.…
Well, a lot has happened in 2010 for Indian Marketing and Media industry. While I will come back with detailed posts on some of the brand case studies which created impact this year, but as of now here goes a quick take on my “likes” & “dislikes” for marketing incidents that occurred in 2010 A…
While Airtel was busy in revealing a new brand identity by spending some obscene amount of money in introducing a new logo, the same time IDEA was busy capitalizing on the hottest talk of the telecom industry – MNP (Mobile Number Portability). In fact if I’m not wrong IDEA is the first one to start…
Indian consumers are spending more and so it does not come as a surprise if Neilsen’s recent report states that India is leading the ad spend market in overall Asia. Indian consumers have now the pocket to spend and the willingness to upgrade; be it any class of the society there is this inner need…
So, my morning started today by updating my Facebook & Twitter pages about the new Volkswagen Vento audio ad and my day is actually ending up by writing a post on the same. The first experience was shocker or eerie enough as a consumer for me, resulting in immediate reaction on social media and the…
Have not updated my new posts on Pluggd.in here, so providing the links to some of recent posts at PI: WoMM – The Evergreen Strategy for Free Marketing: “Word of mouth” marketing is an age old concept now and from bigger organizations to start ups, almost everybody wants to take this free marketing path. While…
Sometimes even the most important thing can be communicated in such a simple way and an interesting communication always adds to the beauty of any promotion campaign. Visited the Café Coffee Day next to my office and the two cappuccinos served for me and my colleague looked like this 🙂 Need I write anything more?…
Marketing Chit-Chat 