Why This Mobile App Only?

Exactly how any apps do you think a consumer can have on her mobile? And how many apps do you think a consumer really needs on a regular basis? Yes, I do understand that amount of data a brand can access if the user has installed its app is phenomenal and that a brand gets…

SMS Marketing or Bombarding?

Yesterday I attended a session on “Mobile Marketing and its immense concealed potential in India”. While I agree to some of the points and as a marketer I am absolutely aware of the potential and different channels of mobile marketing in India but when it comes to execution I can’t help myself from heaving a…

Fate of SMS Marketing???

Now this is the 6th SMS in last 5 minutes! As usual, SMS starts from WIN blah blah blah and here goes my immediate reflex reaction, Press DELETE! This is the fate of most of the SMSes which I receive these days. In 99.99% of the cases, I delete the SMS without even reading the…