Digi-moms in India: Opportunity for brands?

A quick observation on my blogging or social networking circle and it always makes me think about the new generation, internet-savvy moms all around me.  The way these moms spend time updating about their babies in blogs, Facebook etc or the way they seek and discuss info about parenting on different websites, you definitely know…

Ghajini Marketing Contd…

I had earlier written about some interesting Ghajini marketing strategies and a spoof on Ghajini, but got to notice some other interesting stuffs about Ghajini on digital medium in last one week and from whatever I have observed, one thing is clear that their marketing agency has definitely tried quite some different online marketing strategies…

Challenges in lead generation campaign:

Well, I’ve been doing lots of lead generation campaign for my current organization and for this organization, lead based campaign is more important than acquisition or brand awareness. The service which is being offered requires sort of consultative selling hence its better to get qualified leads which is followed by the internal telesales team. Considering…