Communicating or Spamming?

Yes, I am liking this new media communication strategy of Indian Political parties this year esp. of BJP but think they are definitely going over-board now. Can somebody please tell BJP campaign management team that: Over communication esp. through certain media can really KILL your campaign. Bombarding consumers repeatedly with too many messages, promises &…

“Jai Ho” vs.” Bhay Ho”

While Congress was quick enough to take rights & create a video out of much acclaimed song “Jai Ho” from Slumdog Millionaire but quicker was the counter strategy from BJP to come out with another video based on the same song. And I must say I loved this video! Truly marvelous & strikes straight within!…

Pappu Vote Nahi Karta: Delhi Elections 2008

While surfing some news channel yesterday, got a glimpse of the ad, “Pappu Vote Nahi Karta”. It’s a film by Elections Commission to attract voters for its Delhi Election on 29th November’08. Somehow it caught my attention as it was sort of different from the normal government or political campaigns. Instead of being preachy it…

Political Advertising

In this season of advertising and mass media budget cuts, it definitely rings a bell if you suddenly listen about any campaign having a budget as high as 150 crores! Yeah, such budgets are still there and that too in India for advertising campaigns of just 2-3 months duration. Recently read that Congress has hired…