Movie Marketing : Promotion “By Chance”

As I always say movie marketers are getting innovative day by day in India. Now here are some interesting marketing initiatives which have created quite some buzz esp. in Mumbai for the movie “Luck By Chance”. The production house has directly handled the marketing campaign of this movie and they have launched online as well…

Movie Marketing: Chandni Chowk to China

Co-branded ad of Thumbs Up to promote the film Chandni Chowk to China has been doing rounds on television for weeks but now they have also introduced co-branded pet bottle of Thumbs Up to create more buzz about this movie. This bottle has added to the visibility of the movie through extensive retail presence. CC2C…

Ghajini Marketing Contd…

I had earlier written about some interesting Ghajini marketing strategies and a spoof on Ghajini, but got to notice some other interesting stuffs about Ghajini on digital medium in last one week and from whatever I have observed, one thing is clear that their marketing agency has definitely tried quite some different online marketing strategies…

Movie Marketing: Drona

As I said earlier like Hollywood, movie marketing is getting innovative day by day in Bollywood as well. We can see quite ground-breaking examples with each movie, be it Jaane Tu Jaane Na, Love Story 2050, Bachna Ae Hasseno, Rock On, Phoonk etc. Promoters are trying everything from reality shows, online promotions, interactive websites, innovative…