Just watched another program bashing up Ra.One marketing campaign and how the film has been a dud till now despite a very well planned campaign. Well, first of all I have not watched the movie till now, so I wont be the right person to comment on the actual content of the movie. I’m aware…
When I watched Dabangg last weekend, the first thing which caught my attention was a new category of opening credit – “Online Anti Piracy Partner”. Oh yes I do notice the opening credits and brand mentions :), blame it on my previous job which was actually into entertainment industry and as a part of my…
As I always say movie marketers are getting innovative day by day in India. Now here are some interesting marketing initiatives which have created quite some buzz esp. in Mumbai for the movie “Luck By Chance”. The production house has directly handled the marketing campaign of this movie and they have launched online as well…
Co-branded ad of Thumbs Up to promote the film Chandni Chowk to China has been doing rounds on television for weeks but now they have also introduced co-branded pet bottle of Thumbs Up to create more buzz about this movie. This bottle has added to the visibility of the movie through extensive retail presence. CC2C…
I had earlier written about some interesting Ghajini marketing strategies and a spoof on Ghajini, but got to notice some other interesting stuffs about Ghajini on digital medium in last one week and from whatever I have observed, one thing is clear that their marketing agency has definitely tried quite some different online marketing strategies…
As I said earlier like Hollywood, movie marketing is getting innovative day by day in Bollywood as well. We can see quite ground-breaking examples with each movie, be it Jaane Tu Jaane Na, Love Story 2050, Bachna Ae Hasseno, Rock On, Phoonk etc. Promoters are trying everything from reality shows, online promotions, interactive websites, innovative…
I had written post about bollywood marketing earlier as well, I must say things are getting innovative day by day. The most talked about two recent releases are “Love Story 2050” & “Jaane Tu Ya Jaane Na”. Both are releasing on 4th July’08 and both these films are marketing their stuff quite aggressively. Though both…
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