It has happened. India crosses the 100 Mn Internet users mark this September. As per the latest report from IAMAI, there are 112 Mn claimed Internet users as on September 2011, out of which 88 million users belong to urban cities and 24 Mn to rural areas. Compared to last year, there has been a…
And this time I was not surprised when this friend of mine from a far remote corner of the country informed me that her recent purchase was actually an original off the runway dress straight from a leading fashion event. By now I know that like many, even she is hooked on to a popular…
Micromax is the 2nd fastest rising query in India! Wow, the brand definitely seems to be on a roll. At first I was surprised but hey wait, isn’t it the most buzzed brand in Indian Telecom Industry these days? Google has released its Zeitgeist 2010 report for most searched words in India. While IRCTC retains…
When I watched Dabangg last weekend, the first thing which caught my attention was a new category of opening credit – “Online Anti Piracy Partner”. Oh yes I do notice the opening credits and brand mentions :), blame it on my previous job which was actually into entertainment industry and as a part of my…
Update: Catch my latest post on pluggdin: All that glitters may be gold this diwali: It’s that time of the year again which most Indian marketers wait with bated breath, there is festivity all around and thanks to better market condition, Indian consumers are looking forward to splurge this festive season both in offline as…
While assessing some more shopping portals for promoting the festival gift voucher of my company, I landed on http://www.storeguru.com, the e-commerce team from web18 had contacted me earlier for placing our product there and I had thought I will take it up further during peak season. But the moment I opened the site today morning,…
Well, Rakhi season is here and as expected all my inboxes are flooded with promo mailers from different e-commerce sites about online Rakhi hampers and packs. After going through different mailers and hampers on offer, I settled for one of the Rakhi packs from rediff.com shopping portal. I have been sending Rakhi through online shopping…
Yesterday while just casually browsing through ET, one piece which caught my immediate attention was how internet is changing the face of Indian Art Industry. Indian Art and Internet, oh wow what a lovely combination as both happen to be my special areas of interests – art out of passion and internet out of profession…
So, gone are the days when games esp. online games were monopolized by kids and men. According to a recent survey report of video game industry’s trade group, 40% of gamers in US are women. Another interesting trend is the average age of gamers which has gone upto 35 years (Source: Womengamers.com, 18th July’08). 40%…
Was going through the “Indian media forecasts” report released by GroupM recently, the report has covered trends of different media quite comprehensively. Well, I will write my view-point and analysis of that report separately as I still need to go through some of the figures in details. Call it my special personal interest in this…
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