Looks like a carnival of social network sites is on… now joining the bandwagon is yet another big player – MASH which is the new social networking site from Yahoo. Yahoo announced its new venture MASH on Friday & currently beta version of it is on, wherein people are invited for mashing on this site. I tried visiting the site but currently it says only by invitation.
So, whats you first reaction? Atleast I reacted like eh… yet, another social networking site! How is it going to be different from the current ones? When there is already an Orkut, why do I need to move to another site unless & until there is something really different and interesting over there. Anyways apart from Orkut, there are currently n number of general social networking sites like, fropper.com, minglebox.com, facebook.com, yaari.com, zhoom.com & many such similar x, y, z.coms & not to forget those professional networking sites like linkedin.com, ryze.com etc. Well, every such new site during launch claims that its different & something really new but alas the end product is pretty much same with no innovation at all. Classical example of this is bigadda.com! They spent such huge money on advertising this site but the end product? Well, its really sad…forget about being different, bigadda is not having even those very much required social networking features also. So, gimme one good reason as to why I should migrate to some other similar site when I am already settled & happy with my friends networking on Orkut or with my professional acquaintances on linkedin?
Despite it being a very general statement, most of the site launchers are failing to understand one very basic rule – user needs some real good reason for migrating & getting hooked on to some new site. Something different, something new & something persuasive enough! All those wannabe sites who think that by just changing the UI color or the font design, they will become yet another orkut are just dreaming something near to impossible. Huh, so let’s wait & watch what Yahoo has got in store for us now. However the kind of Yahoo fan I am, I would surely expect something cool coming out of them… Hope Mash is mashing enough like other cool tools like yahoo messenger & mails J.