Digi-moms in India: Opportunity for brands?

A quick observation on my blogging or social networking circle and it always makes me think about the new generation, internet-savvy moms all around me.  The way these moms spend time updating about their babies in blogs, Facebook etc or the way they seek and discuss info about parenting on different websites, you definitely know…

Word of Mouth: Facilitating vs. Faking it

I have recently written a post on Word of Mouth Marketing at pluggd.in Excerpt from the post: “Word of mouth” marketing is an age old concept now and from bigger organizations to start ups, almost everybody wants to take this free marketing path. While some think that WOM is something which will happen on its…

The art of communication

Sometimes even the most important thing can be communicated in such a simple way and an interesting communication always adds to the beauty of any promotion campaign. Visited the Café Coffee Day next to my office and the two cappuccinos served for me and my colleague looked like this 🙂 Need I write anything more?…

Farmville Success – An evaluation

OK…It’s official now. I’m SERIOUSLY addicted to Farmville and there is no denying the fact now. Howmuchsoever I tried to resist this game by blocking all Farmville updates or ridiculing my friends who have been playing it during work hours, but ever since I went to this app with a thought to just have a…

Offisial Atyachaar from Make My Trip

Makemytrip does it again and this time I love it. In fact just saying “love it” once can’t justify my delighted reaction towards the campaign, I mean I seriously loved it esp. the official atyaachar anthem. It’s a riot and simply terrific! It’s one such viral campaign which you definitely feel like promoting on your…