Just few days back I had tweeted about my declining interest in some of my favorite blogs. Reason? Posts on those blogs now are obvious enough to make out that they are paid and not the real ones. And yesterday I got to read this report, which states that paid reviews are gaining momentum as…
Until few months back, Amazon used to sell 48 Kindle copies for every 100 physical copies of books that it offered in both formats. But the figures definitely seem to have taken a dramatic change now. Amazon.com, one of the US’ largest booksellers, announced on Monday that for the past three months, sales of books…
A quick observation on my blogging or social networking circle and it always makes me think about the new generation, internet-savvy moms all around me. The way these moms spend time updating about their babies in blogs, Facebook etc or the way they seek and discuss info about parenting on different websites, you definitely know…
I have recently written a post on Word of Mouth Marketing at pluggd.in Excerpt from the post: “Word of mouth” marketing is an age old concept now and from bigger organizations to start ups, almost everybody wants to take this free marketing path. While some think that WOM is something which will happen on its…
Sometimes even the most important thing can be communicated in such a simple way and an interesting communication always adds to the beauty of any promotion campaign. Visited the Café Coffee Day next to my office and the two cappuccinos served for me and my colleague looked like this 🙂 Need I write anything more?…
The worst thing that can happen to a bad product is good marketing…but what about the case where the product is bad and the marketing is even worse? Hmmm…then I guess it becomes a case study on brands like IBIBO with title – “how not to market a product”. No, seriously wasn’t balti ad enough…
For quite some time, I have not blogged about movie marketing mainly because of two reasons – 1.) I think like all other industries, even marketers from Bollywood were lying low due to economy as well as industry specific reasons and 2.) Like typical herd mentality, all marketers for past few months have been using…
OK…It’s official now. I’m SERIOUSLY addicted to Farmville and there is no denying the fact now. Howmuchsoever I tried to resist this game by blocking all Farmville updates or ridiculing my friends who have been playing it during work hours, but ever since I went to this app with a thought to just have a…
Update: Catch my latest post on pluggdin: All that glitters may be gold this diwali: It’s that time of the year again which most Indian marketers wait with bated breath, there is festivity all around and thanks to better market condition, Indian consumers are looking forward to splurge this festive season both in offline as…
Makemytrip does it again and this time I love it. In fact just saying “love it” once can’t justify my delighted reaction towards the campaign, I mean I seriously loved it esp. the official atyaachar anthem. It’s a riot and simply terrific! It’s one such viral campaign which you definitely feel like promoting on your…
Marketing Chit-Chat 