Just few days back I had tweeted about my declining interest in some of my favorite blogs. Reason? Posts on those blogs now are obvious enough to make out that they are paid and not the real ones. And yesterday I got to read this report, which states that paid reviews are gaining momentum as…
I had thought to write a post on this earlier too but for some or other reason never wrote one. But my last few interactions at different occasions made me think about this term Social Media “Experts” yet again. “Experts” and that too with 6-7 years of experience in Social Media! Like really? Every time…
You search for Twitter management tools and you get millions if not zillions of suggestions to try this or that. Though have been using few actively for my personal account for quite some time now but recently tried to look for some new ones for a project related to my company. Last when I had…
Dear Brands, It just does not make any sense to put an icon for Facebook or Twitter in print ad without giving your URLs or official page titles for readers to find you quickly. I saw this big ad in TOI today with one of the call for actions being “Follow us on Twitter and…
Actually more than aided, I felt like writing “forced” social media engagement as a title for this post :). Below anecdote is a real life example of two Indian e-commerce brands utilizing social media in different ways. For the sake of anonymity let’s call these brands as X & Y. Brand X: An old and…
Anything about Facebook has to become news. It upgrades its privacy policy and the news is all over global media, it downgrades it and lo media has another update to discuss for weeks. Its user bases increase phenomenally, it becomes a talk of the town and now when few people have decided to quit Facebook,…
The worst thing that can happen to a bad product is good marketing…but what about the case where the product is bad and the marketing is even worse? Hmmm…then I guess it becomes a case study on brands like IBIBO with title – “how not to market a product”. No, seriously wasn’t balti ad enough…
The fact that people are sharing a lot on social networking and microblogging sites is no news now, but what is definitely interesting and noteworthy is the trend in sharing as well as the engagement pattern within different types of share traffic. Read my this post more at Pluggd.in… With this last chit-chat for 2009,…
I had earlier written my thoughts on bollywood celebrities on twitter at pluggdin wherein one of my observations was: “Considering the influence which celebrities have on Indian consumers and twitter becoming twilmy I’m wondering if the next trend will be celebrities endorsing brands on twitter or promoting services amongst their followers” So it comes as…
Damn! Can it be really this simple to make thousands of dollars by wearing a t-shirt? Yes, if only one could have been as innovative as Jason Sadler. Jason started a unique social media drive known as “I Wear Your Shirt” this year. In this campaign, he is wearing one shirt from one company per…
Marketing Chit-Chat 