Of late I have been interviewing people for content writer positions in my current organization. I had some content strategy in my mind and the goal as product owner was clear to me – create content for user engagement and offer content that the user is looking for. Yes, the operative word was “user”, loud…
Exactly how any apps do you think a consumer can have on her mobile? And how many apps do you think a consumer really needs on a regular basis? Yes, I do understand that amount of data a brand can access if the user has installed its app is phenomenal and that a brand gets…
Did I just hear that this year the estimated spend on political campaigns in India is $5 billion? $5 billion? That’s like 30,000 crores in INR! $5 billion? That’s just $2 billion short of what they spent in last presidential election in US! $5 billion? That’s way beyond the permissible spend-limit on election campaigns in…
Just few days back I had tweeted about my declining interest in some of my favorite blogs. Reason? Posts on those blogs now are obvious enough to make out that they are paid and not the real ones. And yesterday I got to read this report, which states that paid reviews are gaining momentum as…
I had thought to write a post on this earlier too but for some or other reason never wrote one. But my last few interactions at different occasions made me think about this term Social Media “Experts” yet again. “Experts” and that too with 6-7 years of experience in Social Media! Like really? Every time…
This post is especially for women readers of my blog. Women’s Web team is conducting a survey on ‘Women and Entrepreneurship’ in India. The result of this survey would be shared freely on their website. The team feels that with more women in India starting businesses than ever before, it’s a good time to understand…
I’m back and this time after a really looooong break from this blog. Phew five months into Mommydom already and it seems just like yesterday. Oh yes, in case you don’t know, then let me announce it here as well that I’m actually Mommy Kanupriya now :-). It’s my new phase of life that has…
Just watched another program bashing up Ra.One marketing campaign and how the film has been a dud till now despite a very well planned campaign. Well, first of all I have not watched the movie till now, so I wont be the right person to comment on the actual content of the movie. I’m aware…
It has happened. India crosses the 100 Mn Internet users mark this September. As per the latest report from IAMAI, there are 112 Mn claimed Internet users as on September 2011, out of which 88 million users belong to urban cities and 24 Mn to rural areas. Compared to last year, there has been a…
And this time I was not surprised when this friend of mine from a far remote corner of the country informed me that her recent purchase was actually an original off the runway dress straight from a leading fashion event. By now I know that like many, even she is hooked on to a popular…
While having a cup of coffee yesterday at CCD next to my work place, I got to notice this. So, foursquare is in alliance with Café Coffee Day now: Cafe Coffee Day has launched this offer on 17th Feb 2011. Check in at foursquare and you can get a 15% discount on your 3rd check-in.…
You search for Twitter management tools and you get millions if not zillions of suggestions to try this or that. Though have been using few actively for my personal account for quite some time now but recently tried to look for some new ones for a project related to my company. Last when I had…
Well, a lot has happened in 2010 for Indian Marketing and Media industry. While I will come back with detailed posts on some of the brand case studies which created impact this year, but as of now here goes a quick take on my “likes” & “dislikes” for marketing incidents that occurred in 2010 A…
Dear Brands, It just does not make any sense to put an icon for Facebook or Twitter in print ad without giving your URLs or official page titles for readers to find you quickly. I saw this big ad in TOI today with one of the call for actions being “Follow us on Twitter and…
Marketing Chit-Chat 